Paul Jackson studied marketing in the late 1980s and gained a Diploma of Business Studies from what is now known as WINTEC in Hamilton New Zealand. Paul cut his teeth at the coal face of bricks and mortar marketing in New Zealand when mobile phones were the size of bricks, and digital photography and the internet were yet to be. Paul worked at several plumbing and electrical warehouses in sales and marketing - including being an early recipient of the Fletcher Challenge Graduate Integration Scheme in 1990. After heading to the UK for the big OE in 1991/ 1992 he returned to New Zealand to pay off the credit card.
In 1994 Paul moved to Melbourne to meet up with friends. Over the next 20 years Paul established his online marketing business across a range of websites. Paul built new online businesses like www.cairnsportdouglas.net.au and specialised in marketing for SMEs by offering a complete package and range of services. Paul has now retired from offering SEO services.